Great strategy is critical to the success of every organization. 

That notwithstanding, most teams find strategy to be complicated. It doesn’t have to be so.  Strategy can and should be simple, fun and effective.  But that requires a clear definition of what strategy is and a simple process for making strategic choices.

Making strategy choices is never easy because it means doing some things at the expense of others.  I have worked for 20 years on developing and honing a 4-step process that helps teams work together to make powerful choices.

Armed with a definition of strategy as choice, a TENTPOLE Opportunity Dashboard and the 4-step innovation process, any leader in any organization can unlock value.