Great strategy is critical to the success of every organization. 

That notwithstanding, most teams find strategy to be complicated. It doesn’t have to be so.  Strategy can and should be simple, fun and effective.  But that requires a clear definition of what strategy is and a simple process for making strategy choices.

Making strategy choices is never easy because it means doing some things at the expense of others.  I have worked for 20 years pursuing growth opportunities in the live event industry that helps teams work together to make powerful choices.

Armed with a definition of strategy as choice, any driven thinker in any organization can build powerful strategies.