How discovery takes shape


This is a slide from our weekly community conversation last night.

The objective of the conversation was to advance knowledge and highlight how to pursue “an opportunity space” like the Ryder Cup.

This sporting event is compelling and relevant to the community.  We featured it as a use case to organize our thinking and processes around the opportunity space of this amazing, multi-stakeholder event.

After losing eight of the last ten Ryder Cups, a new perspective brought enough resonance to affect change and bring the Cup back to America!

Instead of a top-down leadership structure with a singular omnipotent Captain (Davis Love III), #oldpower the team used a more decentralized system #newpower that was driven by stakeholder theory.

Sound familiar?

Rooted in the belief that, “how you think matters more than what you think” – we broke the conversation into 3 parts: (we love 3’s)

Part 1 – Stance.  We are building something very disruptive to the status quo. To deliver on our vision we must be capable of designing new ways of doing business. Rather than perpetuating the past, we are creating the future and advancing knowledge.

Our stance seeks the unknown, embraces surprise and is comfortable wading into complexity, not knowing what is on the other side.

Part 2 – Tools. We are building key tools to get our work done.  We have a Value Assessment, a Value Canvas and a knowledge management WIKI.

Other tools include:

Observation / TENTPOLEmob – A way for us to push information to knowledge and harness our ability to see things that others don’t.

Imagination / TENTPOLE Briefing Center – This helps us foster radical collaboration around our unique ring system. The Briefing Center helps build alignment and generate fresh ideas for growth.

Configuration / TENTPOLE Sprint – Our core offering as we build the MVP. The Sprint is a short, highly structured and repeatable project that uses our deep expertise to translate an opportunity or a problem into our value process that will produce the desired business outcome. Faster.

Part 3- Experience. A well-curated collection of experiences is invaluable.  Especially when it comes to problem solving. Being able to face two or more opposing ideas (or models) instead of choosing one versus helps advance knowledge. Diversity of experiences helps us deepen our mastery and promote creativity to unlock growth. We call it – Collective Wisdom For The Live Event Industry.

Join us 🙂

#Design Thinking

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