Every solution creates new problems

When a successful company seeks to address a new problem or growth opportunity, they are often handicapped by their old incentive structure, leaving them susceptible to a startup able to fashion problem-specific incentives.

This means that all of the advantages a big company has – their money, their experience, their developers – are all pointed in the wrong direction, leaving an opening for the new venture who has defined themselves by the new problem.

At TENTPOLE, we talk a lot about alignment and getting it right at the beginning of any growth opportunity we are pursuing.

It is everything! Just ask us.